In May, Simon Porte Jacquemus’ namesake label and sportswear giant Nike confirmed what we already knew: a Jacquemus x Nike collaboration was happening. Now, the highly-anticipated collection has come and gone (it’ll be back though).
On June 28, one day after Jacquemus’ FW22 “LE PAPIER” presentation, the French fashion label released its fresh-off-the-runway collection, including its collaborative capsule with Nike.
With such a coveted collaboration at hand, the release buckled to the pressures of hype culture, with the site crashing and pushing the collection’s release back nearly 30 minutes.
While the reason for the webstore’s since-fixed error is unknown, I suspect it’s a result of the influx of fashionistas rushing to cop their tiny Swooshed-adorned tennis dresses and Humara sneakers.
Jacquemus’ Instagram stories stated that the site received 500k-plus interactions during the collection’s initial release time.
Once all hype-driven system failures were resolved, we could finally view and shop the Jacquemus x Nike collection, which dropped exclusively at Jacquemus’ online store.
The “Nike + Jacquemus” collection, as the label stylizes it, is surprisingly affordable, ranging from a $40 Le Bob bucket hat to a $175 Le Body short piece.
Mini tennis skirts lined with biker shorts, strappy Swoosh-embellished sports bras, and cutout polo dresses ooze of sporty-chic sensibility, coalescing Jacquemus’ beachy, neutral color palette with Nike’s technological materials.
As teased, the Humara sneakers and sought-after back-out Le Robe mini dress also see the light of the day with the Jacquemus x Nike release.
As quickly as it arrived, the Jacquemus x Nike collection is indeed sold out on Jacquemus’ site. Thankfully, I was able to snag the navy Le Robe polo dress while I could.
But, don’t worry. The collaborative Humara shoes, flirty sportswear, and accessories are expected to drop on September 10 via Nike SNKRS.
Even if you take the L on SNKRS, which is highly likely with the bot-infested app, I suspect this isn’t the last we’ll see of Jacquemus x Nike.
During the collection’s release announcement, Jacquemus unveiled a new campaign featuring Jorja Smith wearing the collaboration’s pieces.
While she obviously sported threads from today’s collection, she also provided first looks at an unreleased long-sleeve crop top and garter thigh-high leg warmers.
It wouldn’t be surprising if Jacquemus became a long-term Swoosh collaborator considering Nike often seeks partners in it for the long run, evident with year-after-year projects with brands like Off-White, sacai, Stüssy, and Union LA.
Now, it seems the next set of years at Nike is looking real Jacquemus-ish as the partners kick off the start of a beautiful collaborative journey together.