As expected, HighPride and MOTHER. LOADING’s Berlin Pride event was nothing short of epic.
On July 21, HighPride and MOTHER.LOADING hosted an “over-the-top, proud-as-hell” Pride party, as Highsnobiety’s branded content editor Ruhi Parmar Amin called it.
Hyperaktivist, D.Dan, THC b2b Byron Yeates, Yha Yha b2b Cali Rose infused the scene with rhythmic sounds ranging from vogue beats to sultry techno. Good eats and refreshing cocktails, supplied by Berlin’s own Trauma Bar und Kino, refueled queer-identifying guests just enough to hit the dance floor again.
Simply put, HighPride and MOTHER. LOADING’s extravaganza manifested as a safe space where unshackled pride and carefree consensual PDA thrived abundantly.
Note: no rainbows were harmed by performative brands during the commencement of this bash.
Though the celebration was undoubtedly a big hit, the night’s biggest win was raising €3785 (approx. $3,855) for Berlin-based LGBTQIA+ organizations Trans*Sexworks and LesMigraS.
HighPride and MOTHER.LOADING is accepting donations until August 9, which can be made to email@example.com via PayPal. Just know that every donation counts towards the €5k goal and a more positive future.
HighPride spotlights the company and the city’s vibrant queer community. We challenge the status quo at work, educate our allies and peers, host workshops and events, and most importantly, are working to change the discourse and understanding of everything from semantics to behavior within the company. MOTHER.LOADING is a local QTBIPOC creative production team that connects brands with local artists to create events and media with positive social change.