Gucci Dropped the Jelly Shoe of Dive Watches

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Gucci’s family of dive watches just welcomed a cool younger sister.

Meet the Italian house’s new range of environmentally-minded timepieces, crafted from a rubber-like material made of “bio-based content” — a term that typically refers to material derived from renewable, natural sources. Per a press release, at least 46 percent of the bracelet and 65 percent of the case is comprised of this eco-minded content.

Components including the crown, buckle, and case back are made of recycled steel.

As for functionality, the watches — available at Gucci’s website for $1,850 —  are water resistant up to 200 meters (20 ATM) and feature phosphorescent dials and markers for legibility.

Speaking of markers: ho-hum numerals won’t cut it for Gucci, beloved for its playful, maximalist aesthetic. Instead of numbers, time is kept by stars and bees, emblems often incorporated into the house’s other offerings.

With their rubbery, translucent build, bright colorways, and cheerful detailing, Gucci’s bio-based accessories are kind of like the jelly shoe of dive watches — and we all know that jelly shoes are having a moment, thanks to fashion’s obsession with the ’90s and early 2000s.

With its new dive watches, Gucci proposes: how about wearing your nostalgia on your wrist?

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