Joe Freshgoods’ New Balance 550s Are Getting a Restock

New Balance


Brand: New Balance, in conversation with Joe Freshgoods

Model: 550

Release Date: August 11 at 10AM EST

Price: $119.99

Buy: New Balance’s website

Editor’s Notes: 550 stans’ weeks are about to get a lot better as Joe Freshgoods’ 550s are making a return to the streets.

Yep, the beloved New Balance 550 “Conversations Amongst Us” sneaker is slated to restock on Thursday, August 11, alongside Joe Freshgoods’ 574 shoe.

As you can see from the official imagery, Joe Freshgoods’ New Balance 550s boasts a pleasantly monochromatic off-white color scheme accented by deliberate yellowing, making the shoe objectively clean.

The 550’s vintage aesthetic also plays on the latest narrative as told by Joe Freshgoods.

Through design, the shoe unravels the tough yet necessary talks held within Black households from one generation to the next.

Like everyone else, Freshgoods’ rich 550 color scheme was love at first sight for me.

But, I was further reeled in by the shoe’s timeworn features, which tastefully communicated the synopsis of the Conversations Amongst Us conceit.

Back in April, Conversations Amongst Us informed dropped a collection of cozy apparel, 550s, and 2002R sneakers, all under the creative guidance of Joe Freshgoods himself.

Though it wasn’t a collaboration, per say, Joe Freshgoods’ creative involvement and handsome sneaker colorways brought immense buzz from devotees of his previous NB projects.

When the Chicago designer first teased the creamy take on the New Balance 550 on Instagram, the sneaker was met with endless fire emojis and “need it” reactions, as you’d expect.

With the immense hype surrounding the 550s, it saw a swift sellout during the collection’s initial drop, leaving no time for the shoe to even collect a smidgen of dust on the shelves.

I suspect this restock of the New Balance 550 “Conversation Amongst Us” will be no different, once again bringing much chatter and more Ls.

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