Ye is on a YEEZY GAP SHDZ seeding spree. The divisive rapper has sent the reflective, shield-like sunglasses to everyone and their mother (literally) in a campaign to build hype around their official release.
Kanye debuted the face-obscuring shades during his surprise appearance at Rolling Loud Miami, where he performed a one-song set after pulling out as a festival headliner.
Since then, celebs including Kim Kardashian, Steve Lacy, and the Clermont Twins have modeled the sunglasses on social media. Even North West tried them on for size during a visit to the YEEZY studio.
Other people who’ve donned YEEZY GAP SHDZ in the name of Ye: basketball player Jaylen Brown, Taz Taylor of Internet Money Records, former child Instagram star Mike the Ruler, and Vinetria, Kanye’s former flame. (Justice for Chaney Jones.)
Somehow, Real Housewives star and Alexander Wang apologist Lisa Rinna got in on the action, too — even her daughter, Amelia Gray Hamlin, took to Instagram to sport the accessory.
The latest public figure to co-sign Kanye’s big-ass sunglasses? Lil Uzi Vert, who met up with Ye and Lacy for a bespectacled photoshoot. During the hang, the trio got matching tattoos reading “We here forever technically.” Cute.
Despite the celeb backing, YEEZY eyewear doesn’t have everyone convinced. The shades’ seemingly flimsy construction has onlookers wondering whether they’re worth copping (for what’s sure to be a substantial price).
If you’re not keen on shelling out for what appears to be a sheet of sunglasses-shaped plastic, they’re ripe for an at-home DIY.