The Gucci GG Logo Is a Lesson in Perfect Branding

New Balance


Every fashion house has its callsigns. Monograms that hark back to each label’s originators, subtle detailing recalling the brand’s history, or more modern flourishes that symbolize new eras.

There’s a wealth of avenues to explore when it comes to luxury branding. Few do it better than Gucci, though, whose signatures are timeless, instantly recognizable, and badges of pride for those who sport them. Take the iconic Gucci GG logo, for example.

Above the brand’s red and green stripes and horsebit fixtures, the Gucci GG logo is the jewel in the Gucci crown. It dresses everything from accessories to denim, injecting its legendary power into each garment. It’s evidence that the best branding is the simplest.

Below, we’ve put together 10 of our favorite pieces carrying the Gucci GG Logo that you can pick up from Browns right now.

Shop the best of the Gucci GG Logo at Browns below.

GG Jacquard Cardigan

The thing about great branding is that it’s not only a brand signature, but it can double up as decoration. Here, the Gucci GG logo stands center stage against a navy blue backdrop as the sole detailing of this understated cardigan.

GG Supreme Jeans

GG Supreme Jeans

Acting as the label’s monogram, the GG Supreme logo usually appears in a repeated, all-over print like it is here. From a distance, it looks like a simple grid pattern but up close it reveals its true nature.

Intarsia Knit Buttoned Cardigan

Intarsia Knit Buttoned Cardigan

An oversized argyle pattern dominates this fall-ready cardigan. At the center of the characteristic diamonds, though, is a GG logo surprise.

GG Supreme Sweatpants

GG Supreme Sweatpants

The GG logo isn’t limited to one category, either. Its simple, versatile nature means that it can be transplanted onto just about anything and look at home. Here it is gracing a pair of luxury sweatpants.

GG Supreme Bomber Jacket

GG Supreme Bomber Jacket

It’s rare to see the GG Supreme branding blown up to this size. Typically, the monogram print is taken down to minute proportions to encourage the eye to focus more closely. Not here, though, where it’s been given pride of place against the equally signature golden-brown backdrop.

GG Kaleidoscope Print Padded Jacket

GG Kaleidoscope Print Padded Jacket

Simple branding like the Gucci GG logo allows for a lot of variation. Here, the subtle detail is turned into something a whole lot bolder and more psychedelic.

Carnation Print Holdall Bag

GG Carnation Print Holdall Bag

Some of Gucci’s most iconic, timeless pieces have played host to the Gucci GG logo or monogram. Here, a beautiful holdall that nods to the brand’s history of high-quality, leather-trimmed goods features the monogram against a floral carnation print.

Maxi GG Denim Jacket

Maxi GG Denim Jacket

What appears to be a pared-back white denim jacket actually features all-over detailing in the form of a tonal GG logo. When your logo’s this recognizable, you don’t need to make a big deal about it.

GG Jacquard Wool Vest

GG Jacquard Wool Vest

It’s getting towards sweater vest season again & we can barely hold our excitement. If there’s one sweater vest that we’ve got out sights set on this year, it’s this jacquard iteration from Gucci.

GG BUcket Hat

GG Bucket Hat

Ashanti, Ja Rule, where you at?

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