Prada appears poised to expand its beauty division, a move suggested by the quiet launch of an official Prada Beauty account on Instagram.
In early August, @pradabeauty posted a series of cryptic photos hinting at some sort of product reveal.
“Enter the #PradaBeauty universe,” a post from August 11 reads. “A place to reinvent the beauty codes of today, and open new perspectives for tomorrow. Explore how beauty can activate and frame the future. Express yourself and travel beyond your beauty expectations. Engage with the community to invent new possibilities of beauty.”
Days later, the account confirmed that it was launching a new fragrance — Paradoxe, a refillable perfume — fronted by none other than Emma Watson.
Along with Prada’s entire scent portfolio, Paradoxe is currently available to purchase at the label’s dedicated beauty website. Though the brand hasn’t confirmed plans to expand its beauty division beyond fragrance, the advent of Prada makeup or skincare doesn’t seem farfetched.
“A brand of perpetual exploration and reinvention, Prada Beauty challenges perspectives and the status quo to serve as a precursor and pioneer,” a page on the website explains. Scroll down, and you’ll find quotes from both Miuccia Prada and Raf Simons explaining their personal approaches to beauty.
Paired with the creation of a Prada Beauty website and Instagram account, the website’s lofty proclamations point towards a larger announcement, one for which Paradoxe was just a teaser.
This is all speculation, of course — but the launch of, say, Prada lipstick would make sense given the direction other luxury fashion brands are headed.
Valentino, Hermès, Dries Van Noten, and Jimmy Choo have all expanded into makeup in recent years, attracting customers that might not be able to afford a Birkin or a Rockstud, for example, but have the means to buy a pricey blush or nail polish.
Personally, I’d be more than happy to paint my face in Prada. But don’t get too excited at the prospect of Miuccia and Raf-designed eyeshadow palettes — the label did not immediately respond to request for comment on future of Prada Beauty, so nothing is official (yet).