Balenciaga’s FW22 Campaign Is Here. Yes, It Stars Kim Kardashian


By now, Balenciaga and Kim Kardashian go together like peanut butter and jelly. So it’s not exactly shocking that the reality TV star and noted proponent of hard, honest work stars in the French maison’s new Fall/Winter 2022 campaign.

Shot by Daniel Roché, a Balenciaga-clad Kardashian is set against two barren landscapes, a snowy forest and a stormy tundra. Got déjà vu? In the latter image, she wears the same electric blue gown she attended the Oscars afterparty in (the closing look from the FW22 collection).

If there’s one thing Balenciaga knows how to do, it’s cast. From Isabelle Huppert to Justin Bieber, Demna has managed to recruit an eclectic mix of faces for his campaigns and more recently, his runway shows — remember when Christine Quinn, Naomi Campbell, and Nicole Kidman walked Balenciaga Haute Couture?

Accompanying Kardashian in the new campaign are Euphoria star Alexa Demie (one of the few cast members who hasn’t invoked the internet’s ire), rapper Big Matthew, model Khadim Sock, and South Korean volleyball player Kim Yeon-koung.

Roché also captured some striking images of the season’s most buzzed-about product, namely, Balenciaga’s $1,790 Garbage Pouch — essentially a leather Hefty. Also included are the label’s rhinestone-encrusted Le Cagole, equally blingy Hourglass, and Croc-like HD sneaker.

Next in line for a Balenciaga moment? I vote Nathan Fielder.

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