Australian fashion label Ksubi may have only gotten its start in back 1999, but the brand has deep roots throughout various subcultures.
Now, Ksubi is gearing up to celebrate its legacy of 23 years with its latest release, the Ksubi 23 Campaign. Ahead of the drop, we decided to reacquaint ourselves with the iconic denim brand.
Starting with no formal introduction to the world of fashion, the brand has always followed its own set of rules. Its denim styles were initially created at home using angle grinders and washed with rocks in the founders’ washing machines to create distressed denim – no fuss necessary.
After fortuitously getting a chance to showcase its items in a stall at Australian Fashion Week, the denim brand began to gain momentum. Since then, it has built a foundation from a significant amount of respect throughout the industry along with a cult-like following.
Known for its bold spirit, innovative design, and unwavering attitude, Ksubi retains its iconic persona to this day by being uninfluenced by consumer trends. The result is a timeless movement represented by progressive thought and distinct style. It’s no wonder that the brand has attracted such a wide range of wearers.
From Kate Moss in the mid-00s to current artists such as Lil Uzi Vert, Playboi Carti, and A$AP Ferg rocking its denim, the premium brand proves to appeal to just about everybody. While no reintroduction to the legendary brand is needed, we’ve decided to pay our respects by rounding up a few of our favorite Ksubi moments. Check out more below.
Australian Fashion Week, 2001
For Ksubi’s official fashion debut on the runway, the brand opted to unleash 200 rats down the runway. As models walked alongside the scattering rats (some even holding the rats), the Australian fashion label quickly made headlines.
For its Fall 2019 Capsule Collection, Ksubi called on muse Kendall Jenner to launch “Sign Of The Times.” The collection featured denim jackets, a T-shirt, a hoodie, and shorts for an effortless “model-off-duty” inspired line. Other notable IT Girls who are fans of the brand include Megan Fox, Gigi, and Bella Hadid, and Hailey Bieber, to name a few.
Ksubi In The Music Industry
Although Ksubi has been worn by many artists, it was first included on A$AP Ferg’s 2013 album TRAP LORD. But that’s not all of the brand’s musical ties. Ksubi has been dropped in the lyrics of over 700 songs by other artists such as Playboi Cardi, Skepta, A$AP Rocky, AJ Tracey, and Earl Sweatshirt, to name a few. The brand even teamed up with Travis Scott back in 2017 for an exclusive collaboration.
Ksubi Throughout Art
Art has also been integral to the brand’s heritage. In 2007, Ksubi released a limited-edition book Sign of the Times featuring iconic imagery from a trip around the US where the brand staged art installations at various locations. Today, the brand continues this intrepid and experimental spirit with collaborations with global artists. The brand has twice collaborated with creative and member of the AWGE collective, Hidji, and in 2022, released its five-piece collaboration with Miami-based artist Slumpy Kev.
Learn more and shop Ksubi at ksubi.com.