Joe Freshgoods & New Balance Are Cooking Up a FW22 Sneaker


Joe Freshgoods and New Balance are up to something again as the Chicago designer recently teased what appears to be his next sneaker collaboration.

On September 1, Mr. Freshgoods took to Instagram to preview his Fall/Winter 2022 projects. On top of cozy apparel like velour tracksuits and rugby tops, the Chi-town creative also revealed a rumored upcoming New Balance collab.

As you can see in the post above, JFG’s New Balance sneaker comes in primarily pink and grey hues complemented by off-white accents on the midsole. It kind of reminds his 992’s love-dovey color scheme in a way.

I suspect this latest Joe Freshgoods x New Balance sneaker could be from the 990 series, judging by the toe box’s suede-mesh construction and the chunky dad shoe sole.

Swiping through JFG’s FW22 photo dump, a collaborative New Balance shoe box featuring the words “Performance Art” teases what may be the following JFG narrative surrounding the Black experience.

“I think by August, y’all are going to get tired of me. Y’all are going to be like, ‘Joe, stop. Another shoe? Another one?’,” Joe Freshgoods said to Highsnobiety in March ahead of the Conversations Amongst Us campaign.

Though I’m personally not tired of JFG’s drops, the designer has undoubtedly kept busy this year with continuous sneaker drops.

After cooking up noteworthy cream 550s with New Balance’s Black Soles group, Joe Freshgoods issued his 9060 “Inside Voices” collab, which ultimately crashed his Instagram shop during release day.

The designer also got his feet wet with Vans, taking on the brand’s Style 36 model as the partnership embarked on its honeymoon phase.

Now, it looks like Joe Freshgoods and New Balance are back at it again with another rumored 990 silhouette, which is already enjoying a healthy amount of hype. I mean, the JFG post already has 19k likes. Sheesh.

Summer may be over for some, but Joe Freshgoods isn’t done bringing the NB heat.

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