Over the past ten years, the grand finale of summer has been the JAY-Z curated Made in America Festival. The signature Labor Day celebration marks the end of a memorable season and ushers in the next on a high note with quality music and unrivaled experiences. The two-day festival sees some of music’s biggest stars gather in Philly to take the stage on Benjamin Franklin Parkway while notable brands tailor one-of-a-kind spaces for all those in attendance.
Among the brands included in this year’s festival, Kilian Paris supplied both VIPs and festival attendees with a truly immersive space, bringing the brand to life and drawing consumers into the world of the luxury fragrance house. Inspired by its founder, Kilian Hennessy, and his liquor-based heritage, the brand constructed its iconic fragrance bar where scent and taste are melded together to give guests a hybrid experience truly unlike any other.
During its latest installation, Kilian allowed visitors to indulge in its entire lineup of more than 35 scents with sampling stations and personalized consultations from team members to help pair guests with their perfect fragrance.
Located in the VIP artist section, Kilian created an actual bar to serve signature cocktails inspired by fragrances from various collections. The drinks list included the refreshing “Vodka on the Rocks” and “Angel’s Share” in addition to the crisp tasting “Straight to Heaven.”
Performers JID, Larry June, and Armani White were among some of the high-profile acts who stopped by the Kilian Bar in between sets. Other notable appearances were made by Detroit Pistons’ center Isaiah Stewart and influencers Tiff Benson and Jessica Ford, who all took advantage of Kilian’s unique event at Made in America.
Those who stopped by and shared time with Kilian Paris did not leave empty-handed. Guests were gifted with a personal fragrance sample, a bounce-back for an online purchase, and re-usable ice cubes that reference the brand’s commitment to sustainability and its founder’s distinct family history.
See more photos from the Kilian Paris fragrance bar at Made in America below.