On Broadway Street in Lower Manhattan, Vans opened its doors for an immersive experience called “Steal This Gallery”. Staying true to its name, the footwear brand encouraged attendees to “steal” its displays.
Featuring specially made art by fan-favorite artists Didi Rojas, Eri Wakiyama, and Leon Xu the gallery space seamlessly displayed Vans’ legendary style through a modern, unexpected lens.
Didi Rojas commissioned a limited edition set of her highly recognizable ceramic shoe art in select Vans styles and color-ways. As attendees walked around the display choosing which pair of Vans they’d like to “steal” the first select number also walked away with a Rojas original piece.
Gracing the walls of the gallery, Eri Wakiyama created a unique piece in her distinct character style. In the painting, two people ride a pink-feathered six-legged creature – all of who were wearing classic Vans, of course. Lucky visitors walked away with a poster of the unforgettable artwork.
Keeping Wakiyama in good company, painter Leon Xu joined the show as well. Guests enjoyed the artist’s original painting which featured a pair SK8-Hi’s tied onto the side mirror of what looks like a rare sports car (Xu’s preferred subject), and took home a renditioned postcard and t-shirt.
While taking in the curated art, attendees also got an up-close look at some of Vans Classics’ most notable styles. The archived wall included renditions of the iconic sneaker such as Marc Jacob’s printed lace-up slip-on Vans as well as Supreme’s box logo checker red shoe, further exemplifying Vans’ longtime penchant for collaboration.
If you haven’t already, be sure to check out the gallery for yourself for a truly “Off the Wall” experience. The experience is open to the public today, Friday, September 9 , from 12PM-8PM at 365 Broadway, New York, NY 10013.