Jacquemus’ Nike Humara Is Coming In Hot…Pink


Brand: Jacquemus x Nike

Model: Air Humura

Price: $170

Buy: Jacquemus’s website and Nike SNKRS

Editor’s Notes: It looks like Jacquemus x Nike is only getting started, as the partnership’s Air Humara sneaker collaboration surfaced in a new dainty colorway.

In new official imagery, the Jacquemus x Nike Air Humara totes a new pink paint job, a vibrant flip to the duo’s initial earthy Humara offerings.

The latest Humara iteration looks like it was dipped in a bucket of pink dye, as the bright hue takes over the shoe from its mesh, suede, and leather upper to its co-branded insole.

The shoe’s gum sole is spared from the pink vibes, with its earthy brown tone serving as a pleasing contrast to the shoe’s new lively color scheme.

The Jacquemus’ pink-doused Nike Humara still boasts the tiny gilded Swooshes from the June drop, giving a literal meaning to the phrase “pink it and shrink it.”

The pink Jacquemus x Nike Air Humara is merely a continuation of Simon Porte Jacquemus’ love affair with the color, which dressed the brand’s Spring/Summer 2020 runway and trendy oversized blazer (yes, that pink blazer).

Jacquemus’ kids campaign and the 2020 holiday capsule collection were also packed with pieces dressed in salmon, Fuschia, and magenta (those are shades of pink, by the way). And how could we forget the Bambino bag pop-up space, which was dripped entirely out in the eye-catching shade?

It’s safe to say the playful color has become an unspoken ID of Jacquemus, and it looks like the label plans to proceed with its pretty-in-pink vibes and expand this year’s hot pink agenda with the Swoosh for the Air Humara.

Perhaps, we may even get the pink sporty-chic apparel to match. Who knows?

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