No matter where you live or what time of year it may be, cool and cozy fits are a must. Of course, that doesn’t mean that you should ever have to sacrifice fashion.
Fred Segal’s latest Neighborhoods Collection reminds us that comfort and style can and should be mutually exclusive. The collaborative line with designer Alfredo Settimio features a new set of brand codes, combining responsibly-manufactured processes and original designs from a reimagined logo to abstract artworks.
When we spoke to Settimio about his most recent FS collab he remarked, “…I think the Fred Segal brand, from my point of view, should be something that you want to wear when you’re happy, that you want to go somewhere, you have fun, you travel, something that you feel comfortable with, but in a premium way.”
Turns out, that’s the exact energy that people exude while wearing the Neighborhoods Collection. To better showcase Fred Segal’s innovative spirit, the brand tapped a handful of LA-based tastemakers to try out its pieces for themselves. While each talent created their own unique spin on how to wear it, they all come together in the collection’s uniform expression of heritage, inclusivity, and love.
From the streets to the beach, see Fred Segal’s Neighborhoods collection in action out and around Los Angeles below:
Charlotte Briar D’Alessio
Shop the Fred Segal Neighborhoods Collection at fredsegal.com.