The Queen of the Custom Rolex Does Timex Now Too


When we discovered Jacquie Aiche’s custom Rolexes, they stood out for obvious reasons. They cut against the grain of contemporary luxury watch customization. While most customizers opt for flashy, super-modern remakes, Jacquie Aiche sticks to classic canvases, precious stones, and hand-crafted graphics. The downfall? Obviously, the price tag. Buying any custom Rolex is going to set you back five figures. Luckily, the unofficial queen of custom Rolexes has now transferred her skills to the more affordable frame of Timex.

Timex is, much like Rolex, an icon in watchmaking. Founded in 1854, Timex was so prolific by the 1950s that every third watch sold in America was a Timex. When it comes to affordable watches, there are few, if any, brands that can match up. The Timex collaboration with Jacquie Aiche is just more proof of this.

While Jacquie Aiche custom Rolexes feature diamonds and precious stones at the indices, the custom Timexes house crystals in their place. The overall effect is the same, with the indices jumping from lapis lazuli, malachite, tiger’s eye, and black dials, each of which carries the signature eye detail to the center.

If you’re in the market for a timepiece that makes an impact but won’t ravage your savings, there really aren’t many better choices on the market right now than the Jacquie Aiche Timex watches. These are the kind of pieces that will spark conversation.

Shop the Jacquie Aiche Timex watches below.

Jacquie Aiche 38mm Watch
Jacquie Aiche 38mm Gold-Tone Stainless Steel and Malachite Watch

Jacquie Aiche 38mm Gold-Tone Stainless Steel and Malachite Watch

Buy at Mr Porter

Jacquie Aiche 38mm Gold-Tone Stainless Steel and Tiger's Eye Watch

Jacquie Aiche 38mm Gold-Tone Stainless Steel and Tiger’s Eye Watch

Buy at Mr Porter

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