EXCLUSIVE: Tom Sachs’ Rocket Factory NFTs Take Off as IRL Art


With help from the accessible art platform Avant Arte, Tom Sachs has turned the Too Darn Hot NFT from his Rocket Factory collection into silkscreen prints.

“I remember when I first met him in 2019, I visited his studio and we discussed doing a print together,” Avante Arte co-founder Christian Luiten said. “Three years later, we’re collaborating on an insane print — the first print Tom’s worked on in 3 years and the first related to the Rocket Factory.”

Like the NFT, the Too Darn Hot print features the Frankenrocket blasting off with its Cup Noodles-tail, Chanel body, and Trojan nose (it doesn’t get any cheekier than a condom brand on a rocket’s tip).

Sealed with Sachs’ famed signature and an indented stamp, the poster also totes a few hidden treasures for NFT heads.

Sachs fans who own UV lights, your time has come. With the tool, a hidden QR code comes to light, providing a link to the Too Darn Hot NFT. From there, fans can claim the rocket NFT that’s displayed on their poster as their own and add it to their digital collection.

Meanwhile, the back of the print reveals a holographic sticker, leading to a second QR code and, thus, a separate unique NFT. These disguised details aren’t only gifts that keep on giving but also authenticate the poster as a Sachs original.

Los Angeles County Museum of Art (LACMA), one of the first museums to welcome NFTs under its wing, naturally houses one of Sachs’ logo rocket NFTs.

LACMA’s acquisition of Sachs’ NFT was essentially one of the kickoffs to Rocket Factory, which launched in 2021 as a “trans-dimensional manufacturing plant,” as defined by Sachs.

Basically, through Rocket Factory, fans create new NFTs from existing ones, resulting in these crossbred — in this case, cross-brand — rocket artworks called “Frankenrockets.”

With LACMA showing support and acknowledging Sachs’ NFT as art, Sachs gladly returns the favor by donating a portion of proceeds from the Too Darn Hot print sales to LACMA.

It’s no secret that Tom Sachs shares a deep love for space, evident with his many exhibitions, Nike collaborations, and even his very own spacecraft.

The Rocket Factory and these accompanying prints — which launch on November 2 on Avant Arte’s website for €750 (approx. $747) — simply expand on his admiration for the final frontier and his growing appreciation for the on-chain sphere.



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